Contextual advertising and food delivery: How to increase site traffic by 80% in one sentence
The food delivery service is one of the most profitable variations of business in the sphere of public catering. Due to the epidemiological situation in the world, food delivery has become the only opportunity for consumers to dine on their favorite burgers, or try a new type of rolls. This demand from consumers did not go unnoticed by entrepreneurs and all establishments, from small to large, rushed to the market of food delivery to the house. Due to the high competition and oversaturation of the market, the promotion of the delivery service site has become quite complicated. If we consider that the solvency of consumers has also suffered — the issue of promoting and advertising their food delivery has become vital for every institution.
Promoting food delivery is a dilemma faced by every entrepreneur who has decided to build their business in this niche. Due to the oversaturation of the market and the large number of competitors, it becomes increasingly difficult to attract customers, and it is sometimes impossible to convince the user to try something new. The oversaturation of the Internet with all kinds of advertising, which often does not correspond to reality, but somehow takes over potential customers, does not benefit business. In order to increase the number of orders in your delivery, you need to use all available means and types of advertising. At the same time, to achieve the desired effect, your ads must be of higher quality and more memorable than those of your competitors. This is not so easy to achieve, especially if you take into account all the variety of contextual advertising and the range of its impact on your target audience, so you need to come to everything gradually.
In this article, you will learn how to create a competent search contextual advertising? What you need to launch an advertising campaign for your delivery, and finally, what results can the use of search advertising bring to your business. Let's get started!
Search contextual advertising: What it consists of and whether it is suitable for promoting a delivery service
Search contextual advertising is one of the simplest and at the same time one of the most effective methods of promoting your business. With the help of search ads, you can increase the performance of your web resource and positively influence its traffic. Thanks to the growth of indicators, your site will begin to attract more users and will rise higher and higher in the search results. This will directly affect the number of orders in your delivery. But how do I create a search ad for food delivery? What a search advertising company consists of and how to develop it.
Structure of a search advertising company: How to create ads and attract more customers to your site
Launching a search advertising campaign can significantly affect your site's traffic and conversion rates. With it, you can promote your resource, while increasing the number of orders to your institution, but how to create a search ad? Next, we will take a detailed look at all the stages of developing and creating search contextual advertising.
How to create contextual advertising with your own hands: What you need to do to run search ads
The process of developing contextual advertising is a process that requires maximum attention from you, since it is the creation of the ad structure that can determine whether your ad will give the expected results, or will be a useless undertaking.
Step-by-step creation of contextual advertising is as follows:
Creating a title
The title in a search ad is one of its most important elements. It will attract users and interest them, motivating them to go to your resource. When creating a title, you should take into account the tone of voice for your target audience, clearly identify the variations in search queries of your potential customers, and only then create the title itself.
It is also worth considering that if your headline is too "advertising”, that is, it sounds like" buy meat grinders at a low price”, such advertising will not cause confidence among consumers. On the contrary, such a title is more likely to scare users away from your resource and make it as unattractive as possible. In order to achieve maximum results, you need to create a convincing, and at the same time responding to the client's request, the task of which will be to convince the user to go to your site.
When attracting the user with your title, you should come up with a description of your ad that is no less creative and meets the user's request. When creating a search ad, keep in mind that in the search results it looks the same as the usual search results, with the exception of the mark “advertising”. That is why it is important that your description does not look like a set of keywords with which you want to get into all the search results. The description should be meaningful and carry a specific message addressed to the user.
The selection of keywords is what starts the launch of the advertising campaign itself. By highlighting the key queries that meet the interests of your target audience, and at the same time match your products, you can increase user interest in your advertising and the resource itself. To do this, you need to conduct a series of studies, with the help of which you can find out what the representatives of your target audience and your potential customers are interested in.
After selecting a specific segment of your target audience, you need to find out what words your potential customers use to search for food delivery establishments, what they are interested in, and what resources they visit. This information will help you not only launch competent search advertising, but also give you the opportunity to use this knowledge in the future to launch other types of contextual advertising campaigns.
How search ads work and what results to expect from the launch of an advertising company
Search ads are displayed in the search results in the same way as ordinary sites. The only difference is the mark "advertising". Due to the fact that outwardly they are not much different from the sites found by the search engine at the user's request — such ads perfectly interest the user and favorably affect the traffic of the advertised resource.
In the search results window, there are five positions where your ads can appear. Its location largely depends on how accurately you set up the campaign, and what keywords you will use when setting it up. Among other things, Google's algorithms can " read” your ad, and if it consists exclusively of keywords, or is a set of words without any meaning — it is likely that your ad will not appear in the search results of your potential customers.
In order to avoid such situations, we recommend that you pay very close attention to the development of the title and description of your advertising company. If you make a mistake in the research of the target audience, or add keywords that only intersect or are not related to your institution at all, then most of the traffic may not be targeted, which means that the number of orders, as well as revenue growth, will not be affected by the traffic to your site.
If you have never dealt with marketing and creating advertising companies, we strongly recommend that you turn to professionals. This way you can not only avoid most of the problems during the development phase, but also get effective advertising, while not spending time on its development. If you want to create a contextual advertising campaign for your delivery, but do not want to spend your personal time studying this issue, contact the marketers of the Gloss web studio. Gloss specialists will create an advertising company that will help your resource attract more users and potential customers. This result can have a positive impact on the number of orders in your institution, and therefore increase the total profit from your business.
What to pay attention to creating a search ad
When creating your search ad, it is important to take into account that the title you wrote and its description, among other things, must correspond to reality. That is, if you write " sushi delivery in Kiev”, but in fact you are engaged in pizza delivery in Kharkiv, such an advertising company will not bring you anything but negative reviews on Google and a drop in the rating of the newly opened restaurant.
To achieve your goals, you need to take a very careful approach to the development and creation of a contextual search ad. If your research of the target audience is delayed or you use outdated information, it may lose relevance, and you will not be able to achieve the desired changes in the issue of indicators of your resource. Running high-quality search advertising can help your resource develop and rise higher in the top search results, but its incorrect configuration can aggravate your situation. In order for your ad to perform all the tasks assigned to it, it is important that you take all the stages of development seriously. This will take time, but what if you don't have it?
You can create contextual search ads in a few minutes. To do this, you need to go to the menu of the website of the web studio Gloss, and in the services tab, select " order contextual advertising. After processing your application, the studio manager will contact you to clarify the details. Specialists of the Gloss website studio will create search contextual advertising for your institution and help with its launch. To learn more about the company's services and ask questions to a specialist, you can use the “contacts " tab.
What results can the use of search contextual advertising bring?
Due to its simplicity and efficiency, search advertising is very popular among the owners of web resources. Only adapted advertising can compete with its effectiveness, but it is several times more difficult both in terms of development and configuration. The use of search ads significantly affects the results of a web resource both at its start and during its operation. If you are planning to create a website and are already developing a strategy for its promotion, then search contextual advertising will be an excellent assistant for you in this difficult task.
On average, a search advertising company can increase the number of visitors to your site by 37%, which is an excellent result when starting a web resource. At the same time, due to its simplicity, creating a search ad will not take you much time. If you have never had any experience in advertising development, or you do not have the opportunity to spend time on it-contact our specialists. This way you will not only save your time and resources, but also get a product of the highest quality that can promote your delivery site higher in the search results.