Creating an online store based on the Mobile First principle in 2021-2022
Making an online store site popular and easily promoted in the current reality is not so easy. The competition in the e-commerce market is becoming more fierce with each new day, and the number of online stores is increasing exponentially. To cope with such competition, you can only follow all the recommendations of Google.
It often happens that some recommendations of the search giant contradict others, and then you have to turn to statistics. Search results statistics and traffic indicators that we have collected tell us that at the moment there are only two options for quick promotion and both of them are dependent on smartphones. Paradoxically, more than 60% of all Google Chrome traffic - the most popular browser in the world at the moment-comes from smartphone owners.
First Mobile: How to make a website popular by changing your point of view
Smartphones have firmly entered our everyday life and many users can no longer imagine life without this gadget.
Until recently, the only way to provide users with a comfortable display of the online store site was to create an adaptive design that automatically adjusted the size of all elements of the online store site to the size and resolution of the smartphone screen. This way out of the situation was effective, but often did not allow the creators to fully transfer all the functions of the site, so they had to give up ideas, which made the resource less unique and attractive. But now a new principle of website development has taken the place of adaptive design, and this is First Mobile Design.
Now, when the competition reaches exorbitant percentages, even the slightest opportunity to be a more attractive resource for search algorithms than a competitor's site becomes a confident business plan. In this article, we will look at all the points of creating an online store site based on the First Mobile principle, as well as share the secrets of successful development and the subtleties of site design, let's get started!
Online Store and Mobile First: What you need to consider in order for your site to be successfully promoted and in demand
Despite the fact that the creation of an online store on the principle of mobile first will give you a certain head start over competitors, do not think that this will solve all the problems of promotion.
You, as before, will have to make every effort and available resources to optimize the site, and you can learn how to effectively optimize the website of an online store in our Checklist of successful Seo optimization, where we have described in detail all the points that can affect the success of your resource.
In order to create an online store website based on the Mobile First principle, first you need to understand what this principle is. Mobile First is one of the methods of creating a website, where the main emphasis is on the comfortable display of the resource on the smartphone screen. To achieve such results, all actions to create a structure and design design are initially oriented to the orientation and resolution of the smartphone screen, and then an adaptive version is created for use on a PC. In words, everything sounds quite simple — but in practice, it is extremely difficult to achieve the necessary functionality from the site on the smartphone screen. Next, we will go through all the stages of creating an online store website on the Mobile First principle.
Creating a website on Mobile First Design
In this section, you can learn how to create an online store website based on the Mobile First principle? How to avoid problems and errors when displaying the site on the PC screen? And what you need to do to promote your site successfully. The checklist for developing a site based on the First Mobile principle is as follows:
1. Posting information
If you have set yourself the task of making an online store site on the Mobile First principle, pay special attention to the placement of information and its position on the user's screen.
The target action that you want the potential client to perform should be clearly visible on the main page of the resource. The same applies to information that should convince the consumer to purchase the product, or at least arouse his interest. By placing the information in the user's field of view, you can increase the efficiency of the resource and increase the turnover indicators.
When developing the design for the site, do not forget about further promotion. In order for the online store site you created to become popular — it is necessary that all its pages and the content placed on them are initially optimized for the key requests of representatives of your target audience.
2. Loading speed and ”weight" of the site
Making the website of an online store focused primarily on mobile devices-you need to worry about its download speed and "weight". Often, the mobile network has significantly lower speed than WiFi or wired Internet. For the comfort of users, when creating an online store, take this factor into account and minimize the load on the resource. In this way, you will not only allow users to work comfortably with your resource, but also achieve a fast download for the PC version of the resource.
The loading speed of an online store's website is important for its promotion, if you want to promote an online store and do it as efficiently as possible. There are a lot of opinions on this subject on the Internet, but from the point of view of Google's algorithms, the permissible site loading time is up to 3 seconds. The lower this indicator — the better your site is promoted and ranked by search algorithms.
You can learn more about how to achieve optimal download speed in our blog.
3. The cost of mobile traffic
This is another reason why it is necessary to minimize the “weight” of the online store site you created. The fact is that mobile Internet is significantly more expensive than the usual wired one. If your site will require loading too many resources, or surfing on the resource will take too much time due to long page loads-the online store will not be popular with smartphone owners, and it is their traffic that is now guided by search algorithms.
4. Creating the interface and design
When creating an online store website, pay maximum attention to the intuitive and practical interface. The latest trends in the world of web development suggest that minimalism is now in high demand. Without adding unnecessary elements to the resource and at the same time taking care of the intuitiveness of the entire structure of the site, you can not only simplify the search for the necessary tabs for users and potential customers, but also achieve additional loyalty, and this factor is often decisive in matters of online trading.
5. Opt-out of redirects
In order to improve the position of the website of the online store, and increase the effectiveness of promotion — refuse to redirect. This will allow you to remove the load from the site and make the resource more attractive for search algorithms.
To achieve this result, use the rel=alternate and rel=canonical attributes, so you can select different versions of the site without resorting to redirects.
6. Efficient use of space
In order for the decision to create a website based on the Mobile First principle to be really effective and bear fruit — it is necessary to use the site space as competently as possible. Before developing a structure in the web space, you should first create a prototype of it on paper and test it for intuitiveness. By transferring all your ideas about the structure to paper, you can check the intuitiveness of the proposed option and do not forget which pages you need to create during the development of the resource.
It is also important that the pages you create are filled with relevant data and information. Often, users visit online stores to learn all about the product, and then make a decision about the purchase. Therefore, if the page is dedicated to a single device, or a type of device, it is important that all the information on this page is relevant to the title and title of the page.
7. Content and its optimization
To successfully promote an Internet resource, the content posted on its pages must be completely identical, regardless of the platform. This is necessary for indexing the pages of your online store by search algorithms. This will help you promote your entire resource, not just any part of it. Also, differences in materials and content provided the same titles can cause dissonance for search algorithms, and this has never had a positive effect on the effectiveness of promotion.
To avoid this situation, we recommend that you adhere to the identity of the materials on the pages of the sites, regardless of which devices this version is used for.
8. Data structure and efficiency
Your site can be rich in useful information and be interesting to users, while the traffic and conversion rates can be quite low.
The reason for such indicators and not the effectiveness of promotion is usually the lack of structured content. In order for the promotion of the online store to be successful and the traffic indicators of the resource to constantly grow — it is necessary that the content has its own structure, and each new article is somehow connected with the previous ones. In this way, you will be able to build a chain of content that is interesting to users, and convince them of the need to familiarize themselves with other materials.
Structured content is very important for the promotion of an online store. The more structured the content on your site is, the more relevant your resource will be in terms of search algorithms for search engine users.
9. Google Search Console
Using this tool, you can confirm the presence of a separate mobile resource and simultaneously track the resource's performance. If you plan to create an online store site, then using the Google Search Console will help you promote your resource and provide the necessary resources to track the results.
10. Contextual advertising
After creating an online store and optimizing it, you should think about further promotion. Resource optimization will help you to rise from position to position in the search results, but usually this process takes a lot of time, and if you take into account the speed of site indexing and the dependence of its duration on the number of pages of the resource — you should not think about creating contextual advertising companies.
When planning a promotion with a contextual advertising campaign, you will need data about your competitors and research of the target audience. You should get them before you start optimizing the content, since it is with the help of the most frequent queries that you can make the online store site more relevant to the requests of potential customers.
By selecting the keywords that will have the greatest effectiveness in terms of publishing site pages in search results, you need to decide on the type of contextual advertising. All types of contextual advertising are effective in their own way and your choice should be based on the effectiveness of the types for your niche.
Using our checklist, you can create a website for an online store, but it is worth considering that to develop a high-quality resource, you will need certain skills and experience in creating websites.
Why you should turn to professionals when creating a website for an online store
If you have never had experience in the development of web resources, but your company needs a website, or you want to launch an online store page — the best solution for you is to contact real specialists, the team of the Glyanec web studio.
Digital studio Glyanec has been developing websites, creating landing pages and launching contextual advertising campaigns for more than 12 years. In our portfolio, you can get acquainted with online stores and advertising campaigns that we have created for our customers. At the moment, our work takes their business to a new level.
Web studio Glyanec is a recognized leader in Ukraine in the development and promotion of Internet resources. By contacting us, you can get the highest quality resource for reasonable money. If you want to start a profitable business, or breathe life into your old web resource — order the creation of a design or launch dynamic remarketing from our specialists and we will do our best to make your business successful.
In order to order the creation of a website or the development of an online store on a turnkey basis, you just need to fill out an application on our website. After processing it, our manager will contact you, where you can find out all the details of the development process and tell you about your wishes regarding this project. For 12 years of work, our company has earned a reputation as a real leader in the market of website creation, because we always take a responsible attitude to our work and create resources of the highest quality. You can make sure of this by visiting the portfolio or by reading reviews about cooperation with us.
Start a successful business by ordering the creation of a website from real specialists. Develop the resource of your dreams together with the team of the Glyanec website creation studio.