How to track the attendance of an online store and why it is necessary
Creating an online store to order is a popular way out for companies that are not ready to spend time developing an online resource on their own. By contacting specialists, you are highly likely to get an excellent online store, whose structure will not be replete with errors and the design of the site will fully meet your expectations. Nevertheless, there are also incidents, because sometimes companies turn to web studios – founded only yesterday. In the end, such a solution can result in a whole lot of problems with the site, starting with an intuitive structure and ending with a complete malfunction of the site. In order to avoid such a situation, it is worth thinking about cooperation with one of the leading companies, such as the Gloss web studio. By ordering the creation of an online store from us, you will get a great online resource with good prospects for promotion, but today is not about that.
Traffic indicators and other reports are the only sure way to understand whether your online store is developing or not. Having received data on the attendance of an online store developed to order, you can also evaluate the effectiveness of the work of web studio specialists. In the future, you can either contact the web studio again, if the quality of work suits you-or look for other specialists.
In addition, by focusing on traffic and conversion rates, you can track the success of marketing campaigns. Analyzing the data, experts can tell you where there is most likely a gap in your marketing strategy and how to fix the situation. Also, by analyzing incoming traffic, you can segment the target audience and find the segment that is most interested in your products or services. Having received such a volume of data, it will be possible to create hypotheses, and then develop new, more effective marketing strategies. But how do I get access to the site's indicators? Where can I track traffic and conversion rate, and what exactly should I monitor? That's what we'll talk about today, let's start!
What reports can be useful to you and what does Google Analytics have to do with it
As we mentioned earlier, reports and information about the attendance of an Internet resource are very important if you want to bring your online store to the top of search results. By tracking traffic and conversion rates, you can evaluate the effectiveness of the funds spent on a marketing strategy, and eventually either continue working with this strategy or start developing a new one. Anyway, reports on traffic, clicks and segments of the target audience that are more or less interested in your Internet resource are very important for its further promotion, but how do I get this data?
Google Analytics is a service launched by Google to help web developers and site owners track, analyze and use data on traffic and the number of conversions. With Google Analytics, you can get access to a huge amount of information that can help you bring the online store that you ordered recently to the top of search results. Turning to specialists in search engine promotion, you will also need Google Analytics, because it is from it that marketers draw and analyze data for the development of marketing strategies. Thus, it is difficult to evaluate Google Analytics in the context of the promotion of an Internet resource, because without it it would be impossible to get convenient and secure access to the necessary metrics.
But what kind of metrics are these? What indicators are important for the development of a marketing campaign and why it is so important to understand what all these indicators mean. In order to answer this question in more detail, first you need to get acquainted with the data available to specialists. So, a marketer using Google Analytics can find out about:
1. Total attendance
This metric can tell you or your specialist about how many users visited your company's website over a certain period of time. This way you can find out the number of users who have visited the main page of your online store or the product catalog page.
This indicator is very important, since it is based on it that you can tell whether there are problems on the site. If after you launched a marketing campaign, the indicators went down, or you decided to rework the product catalog and traffic began to fall – this is a sure sign that either the changes were unnecessary, or you need to pay attention to your semantic core and the content that leads users to your site.
If you are thinking about changing the type of goods that you sell, take care of creating the semantic core of the site in advance. The thing is that nowadays, when Google is trying to achieve the maximum usefulness of the information presented in the search results, it is becoming increasingly difficult to move forward without content. If you change the type of products, but do not change the content that has been published and optimized for promotion, it will be extremely difficult for you to achieve attendance on behalf of really interested users. The only way out in such a situation will be to publish new content related to the type of goods that you have decided to sell and at the same time meeting the principles of EA. T. Thus using expert and unique content – in the near future your site will start receiving organic traffic again – but its quantity will depend on the quality of your semantic core, the relevance of articles in relation to the requests of your potential customers, and finally on how much the published content corresponds to EA. T.
Having received data on site traffic and the amount of organic traffic – you can compare them with the previous month and track whether any changes have occurred. If you have already published new materials and have been indexed-the indicators are still not growing-perhaps the relevance that is available is simply not enough. It is worth considering that for the constant growth of indicators, you at least need to constantly publish new content. To achieve greater efficiency, you will also need to launch marketing campaigns using the marketing channels that are most interesting to you. This way you will be able to achieve the desired indicators faster, while using all the opportunities available to you.
2. Average session duration
This indicator is of great importance for analyzing the relevance of the materials and products offered to you from the client's point of view. Analyzing the duration of the session of visitors to the online store, we can assume how much time it takes to search for products, how much time the user spent getting acquainted with the information, and finally – whether your resource is interesting for the client as a whole.
Do not forget that at the moment Google is striving to allow only those resources that represent the maximum benefit for the client to the top of the search results. Thus, by tracking the session duration indicator, a specialist can come to a conclusion and evaluate the relevance and interest of your site from the point of view of users.
3. Traffic source
This report is almost the most important for evaluating a marketing campaign. Traffic sources is a metric that shows where customers came to your site from and how they found it. In this report, you can find out what percentage of visitors came from search results, how many users clicked on contextual advertising to go to your site and what percentage of prospective customers could come from social networks. This information is of fundamental importance for evaluating a marketing campaign, since it is the use of marketing channels that is the fundamental method of promotion today.
If you use several marketing channels at the same time, then with the help of this answer, your specialists can find out which channels show the greatest efficiency. In the future, the effort for these marketing channels may be increased or, on the contrary, additional funds may be allocated for the development of other marketing channels. One way or another, having received and analyzed this data, your marketers will receive the data they need for further planning of the online store promotion strategy.
For the effective promotion of an online store, it is very important that all the components of your online resource are performed at the highest level. In many ways, the quality of the site can affect the indicators, since it is your customers who primarily work with the site. Thus, without paying enough attention to the creation of an online store, you risk investing money in a resource whose prospects for promotion are very vague or because of the large number of errors, it is simply impossible to achieve good results without correcting them.
If you are striving to create an online store with good prospects and systematically promote it in the search results – you should definitely contact specialists in the development of online stores. Gloss web studio can create a turnkey online store for you, as well as optimize it for further promotion. In addition, the marketers of the Gloss web studio can optimize the resource for you and create several marketing campaigns to promote it. Designers, developers and marketers of the company are specialists with many years of experience and hundreds of created sites behind their backs. Entrusting the development of an online store to us – you can be sure of the highest quality of your future resource!
To get acquainted with the examples of the work of our specialists and learn more about the creation of an online store by specialists of the Gloss web studio, you can visit the corresponding tabs in the site menu. You can also contact us by the phone number published on the main page of the Gloss website. In addition, we have placed an online chat on all the pages of the site so that if you have a question about our services – you can get an expert answer at any time.
By ordering the creation of an online store from specialists, you thereby avoid the risk of launching an online resource with obvious and hidden errors. Specialists with many years of experience will easily develop a structure and design for your Internet resource, taking into account your wishes and current trends. So, turning to the leaders in the development of online resources – Gloss, you can be calm and confident that your resource after its launch will have all the prospects to take a top position in the search results in your niche.
4. Requests that led to the transition
This indicator can tell the marketer how high-quality the semantic core of the site turned out to be and which search queries should be given special emphasis. Thus, analyzing this indicator, the marketer can find out what to pay attention to when updating the semantic core, which requests should be rejected, and which ones should be paid special attention to.
By analyzing the indicator of the most effective queries in terms of getting traffic, you can achieve great results, since you can separate non-popular queries from those that have become the most effective in terms of getting potential customers.
The analysis of this indicator, among other things, can also provide useful information for the development of a marketing strategy. So, the study of requests that led to a client visiting your site is extremely useful, because this way you can improve the existing result and significantly increase the efficiency of attracting customers.
In addition to these metrics, Google Analytics can boast of many other, equally important reports. Nevertheless, focusing on these indicators, your specialists will not only be able to prepare a report on the success of the marketing campaign used, but they will also be able to create hypotheses with the help of which more effective promotion strategies will be developed in the future in terms of effectiveness.
Competitor analysis and why it is so important
In conclusion, I would like to say a few words about why it is important not to focus only on your site. In fact, for effective promotion, you will need not only an analysis of your own indicators, but also tracking the indicators of your competitors. Your competitors could already use marketing strategies that you are just planning to launch. Having studied the success of a competitor who has already tried the strategy you liked, you and your specialists can draw conclusions about its effectiveness. The decision to study the success and performance of competitors can greatly affect the success of your business, since you will not have to learn from your own mistakes, you will be able to learn from the mistakes of others.
By combining the data obtained during tracking your progress in promotion with the data obtained from observing your competitors, marketers will be able to develop an even more effective strategy, taking everything useful from the strategy of your competitors and interpreting it specifically for your online store. This approach can lead your Internet resource to success, so it is very important to cooperate exclusively with specialists.
Having ordered the creation of an online store and its further promotion from the specialists of the Glyanec web studio, you will receive a team of specialists of the highest level who can help your newly created site achieve success, which took years for competitors. Competent data analysis together with filigree optimization and great design from our team can be the key to your success, so don't waste your time! Order the creation, optimization and promotion of your online store today – and launch a successful web resource that can easily bypass your competitors in the niche – tomorrow!
