Лендинг в 2021 году: Как создать успешный одностраничный сайт
The development of the Internet industry has an extremely positive impact on trade and the emergence of more and more new and advanced companies. High competition in the e-commerce market encourages companies and online stores to come up with more and more sophisticated methods of attracting the attention of customers, which undoubtedly plays into the hands of customers. A lot of promotions, cash-backs, special offers, and this is only a small part of what online stores use to attract customers. But there are more effective methods than just advertising about the beginning of the campaign.
Landing page is a universal tool that can significantly increase the volume of your products and at the same time convince a potential customer of the need to perform a targeted action. With this page, you can quickly and effectively show the advantages of your product or service, while not distracting the potential buyer to other models or products from your catalog. The main advantage of landing is its multitasking, because you can get valuable information from the user, which can be used to advertise and promote your resource.
But how to create a landing page ? What should you strive to implement a landing page and what do experts say about it? In this article, you can learn about the 5 rules of successful landing and how a resource should look like, a way to increase your profit, let's get started.
How to develop a landing page
Creating a landing page is a complex process that requires you to have experience not only in creating websites, but also in marketing. The main task of a landing page is to sell your chosen product to the consumer, and this is not always easy. You need to present all the advantages of your product or service in a short period of time, while in an unobtrusive form to bring the buyer to the action on the coveted "buy"button. To achieve this result, you first need to understand what the right landing page is.
A competent landing page is a one-page resource that contains all the qualities and advantages of the product in a short form. Not so long ago, many landings did not have any links to the main online stores, often they did not have any logo of the company providing the services. But progress does not stand still, and now landings often depart from the old canons of "at any cost and without advertising" and increasingly become not just a tool for increasing turnover, but also a good "billboard", although briefly, but still represents your company.
In addition to the main task of "selling", the landing page also has a lot of other secondary applications. For example, such a one-page site, in addition to selling your product, can also collect information about the buyer using forms that you embed in the resource itself. Such forms are created after the purchase is confirmed and the user decides whether to fill it out or not. Despite this, there are many ways to get the user interested in filling out such a form. You can offer a discount or gift item to get the information you need. If a customer decides to share their email address or phone number with you, you will have a channel for remarketing that may be useful to you in the future.
Also, do not forget about the possibility of bringing your online store to the site. Usually, such landing pages do not have a " buy " button, but a "learn more" button takes its place. By clicking on this button, the user gets to the page of your website or online store, where he is already waiting for detailed information about the selected service or product. In this way, you solve several problems at once, namely:
1. The user is interested in your product and performs the target action - that is, clicks on the "more details" button.»
2. If the product really interested him, then with a high probability he will buy the offered product or service, will bring you profit.
3. The indicators of your site will take into account the user's traffic and all their actions on the page of your online store, so you will improve the traffic and conversion rates of your site, and this will help to promote it more fruitfully.
4. And finally, you tried to get information from the user at the time of confirmation of the purchase, offering him for filling in the fields with the necessary information. Thus, you will get data for future remarketing.
So, with the help of one single-page site, you can influence the turnover, performance and promotion of your online store, but do not think that it is easy to do this.
Creating a landing page is a long and time-consuming process. First of all, this is due to the amount of information that you need to cram on one page, while not oversaturating it. The customer must be a salesperson to get the desired result. If you have never had any experience in marketing or creating websites, we recommend that you seek help from the specialists of the Gloss web studio, the leader of the website creation market in Ukraine.
Glyanec Studio has been developing online stores and creating landing pages for different business niches for 12 years. During this time, the studio has created several thousand resources and online stores, with the help of which you can get acquainted with the contribution of "portfolio" on the studio's website. In order to order the creation of a landing page or website design, you need to visit the website of the Glyanec design studio and fill out an application for the service you are interested in. After processing your application, the studio manager will contact you to clarify all the details of your project. You can always contact the manager of the web studio Gloss, using the information from the "contacts" tab, or using the online chat located on all pages of the site.
5 Rules for Creating a Landing Page: How to create a successful and productive landing page
Developing such a one-page resource is a complex process. But there are a number of rules that will help you make a high-quality landing page, but also for your business as a whole. The list of these rules is as follows:
1. Attention to detail
When creating a landing page, you should be as attentive as possible to every detail of your page. Every little thing is important when it comes to landing, so it is important that you pay maximum attention to checking the health of the page and how clear it is to the potential buyer. If one call to buy a product or order a service will confuse your potential customer - expect a sharp increase in sales and turnover is not worth it. Also, do not worry about too, in your opinion, a low conversion rate. If the conversion rate of your landing page reaches 15% , this is already a good result. Keep in mind that it is very likely that your competitors are doing much worse.
To speed up the growth of your business, we recommend that you contact specialists if you have not used the creators of landing pages to speed up the growth of your business. Order the creation of a landing page right now by visiting the website of the Gloss web studio.
The studio's specialists will design and create a landing page according to all your requirements and taking into account the preferences of your target audience. By ordering a landing page in the Gloss studio, you will save your personal time and at the same time get a competent resource designed to help you achieve your goals. In order to clarify all the details related to the creation of the landing page, contact the manager of the web studio Gloss. You can use the data from the contacts tab, or online chat, located on all pages of the studio's website.
2. Position the landing page not as a website, but as an advertisement
An excellent feature of advertising is the ability to instantly attract a person. The primary task of landing is to quickly attract a potential buyer, also quickly show them all the advantages of your product and finally convince them to click on the " buy " button. If there is too much information on your landing page, or it does not "hook" the user, the sale will clearly not take place. It is important to understand that no one will spend time re-reading the description from the manufacturer, there should be a highlight in the landing page. With the help of the first lines and the creation of the buyer must purchase the product, it is in achieving this effect that the complexity of the landing page is.
3. The landing page must be shared
The user should not know that it was incredibly difficult for you to develop this one-page site, or that the computer of the vacuum cleaner that you want to sell him took 2 thousand years of evolution. No, the landing page should be easy to read and easy to understand.
When creating a model of your product, first of all, contact the associations, so they better understand what your product is for, and with each line they are more and more convinced of the need to buy it. Also important is the structure and amount of text - it should be at least. In the 21st century, people value their time as much as possible, and only 1% out of 100 will want to spend their personal time studying your dissertation in the landing page. In our time, speed and the ability to make a quick decision are important for the consumer. You need to forget about selling this product, so that the customer is convinced that you have a huge text carefully prepared by you - you can forget about selling this customer.
4. Download speed
This point is inextricably linked to the past, when the loading speed of your landing page has the same effect on the potential buyer as the size of the description you wrote. If you have to wait longer than 1, 1.5 seconds until your single-page site loads , it is more likely that it will simply click on the "back" button. Like we did before, users want to spend it looking at a white screen.
In order for your site to load as quickly as possible, you need to fully adapt it and compress the images, while not spoiling their quality. Website optimization begins from the moment of its creation, and that is why, if you have no experience in this business, we recommend that you turn to professionals.
In order to order the creation of an online store or a landing app, you need to visit the studio's website and fill out an application for implementation. Immediately after processing it, the studio manager will contact you to clarify all the details related to the project.
The main problem of the World Wide Web is security and this issue will always be relevant. The more information users store online, the more important it is for them to keep their data safe. Among other things, it is important for the user to be sure that you give your money for the product - he will receive exactly the product chosen by him, without defects and malfunctions. Despite the fact that the landing page is a one-page sequential site, which is often not linked to the main online store, it is important for your potential buyer to be able to make sure of your potential store. To do this, you can use the reviews published on your main site. You can try to create a landing page as beautiful and professional as possible, so that the user does not feel that the landing page was created with the help of this buyer. If your online store has been around for a long time and you already have a certain image, you can attach your logo to this landing page so that the user is convinced of the seriousness of your intentions.
How to create a landing page with your own hands
Landing page development is a time-consuming process in which it is important that you pay special attention to all the details. The slightest mistake on your one-page website, inaccuracy in the product description, or on the contrary, too dull text can discourage a potential buyer from buying your product. In addition, it is important that you understand how the consumer thinks, what they want to see on your landing page, and how they can react to the text you have written. If you have never dealt with website development or marketing-contact the professionals. This way you can save your personal time and get the highest quality landing page guaranteed.
If you want to find professionals in their field with dozens of products and thousands of created resources-order a landing page from the specialists of the Gloss web studio . The Gloss team has been promoting web resources and online stores on the Internet for 12 years, and it will not stop there. As a leader in the development and creation of web resources in Ukraine, Gloss web studio is moving confidently on the international market and already cooperates with major European companies.
If you want to get a high-quality one-page resource and do not want to use web resources to correct errors, order the creation of a landing page from the specialists of the Gloss studio. In order to order the design of an online store or the creation of a corporate website, you need to visit the website of the Gloss studio and fill out an application. After processing the application, the company manager will contact you to discuss the terms and all the nuances of your project.