Myths and reality of SEO promotion in 2021: What to believe and what to forget forever
SEO is one of the most effective, old and at the same time popular channels for promoting Internet resources. When ordering the creation of a turnkey online store, an entrepreneur already knows that he will need a specialist in optimization and content creation – in order for the promotion of an online store to be really effective.
The topic of SEO promotion is shrouded in many myths and legends. Due to the fact that this marketing channel is one of the oldest among others, it is not surprising that a lot of different opinions have appeared during its existence. Nevertheless, for the effective promotion of an Internet resource in the current year, it is important that when ordering the creation and promotion of an online store, you know what is reality and what is fiction. Understanding how SEO works and that the information present on the Internet has nothing to do with reality – you will save yourself from unnecessary doubts and will be able to concentrate on the systematic promotion of the Internet resource.
Myths and legends related to SEO
As we have already said, SEO is one of the oldest methods of promoting Internet resources. Therefore, it is not surprising why so many myths have accumulated around the creation and promotion of websites.
To achieve results and develop a marketing strategy, it is necessary that you know what SEO is, how it works and what is true and what is fiction from the information offered to you. But how to separate the legend from reality? To do this, we have collected the top most popular myths about SEO and decided to tell you about each of them.
The list of the most popular myths about SEO optimization, promotion and results of this marketing channel is as follows:
1. The lack of efficiency from SEO and the actual uselessness of this marketing channel
If you have been interested in the topic of promoting Internet resources and their creation for a long time, you have definitely heard that “SEO is already dead”. This opinion was reached by marketers at the moment when PPC advertising began to gain momentum and quickly bring traffic, unlike the same SEO. After conducting an analysis based on the indicators of similar sites for one period of time, PPC advertising really turned out to be more effective, which is why some experts simply wrote off SEO.
Despite this, given the new ranking algorithms and Google's goals at the moment – we can safely say that SEO promotion is the most alive of all. Against the background of a sharp rise in the price of RRS advertising for all niches, and the actual inexpediency of paying for each user click, given the huge competition, marketers this year came to the conclusion that SEO is not only alive, but also more effective. The thing is that SEO promotion, even if it does not bring big numbers right away, but at the same time the effect of such promotion lasts many times longer than from PPC advertising. At the same time, SEO optimization and promotion are less expensive from a financial point of view, and in the dry balance, the site owner will receive approximately the same indicators – at a completely different cost.
2. SEO is a system that is impossible to master and understand
This opinion is usually reached by marketers who are just starting their career. The thing is that for ranking sites, sex systems on average use more than 200 factors, most of which are still unknown. From this we can conclude that the concept of SEO optimization appeared exactly when specialists were able to systematize the data obtained with experience – and use them in practice.
Having launched the SEO promotion of an online store, you can never be 100% sure of a specific success rate. Nevertheless, high-quality optimization and competent promotion with the help of SEO can bring excellent results. In order to achieve them, it is important to cooperate exclusively with qualified specialists who understand not only the most fundamental aspects of SEO, but also track all changes and the appearance of new ranking factors.
3. Getting results from SEO requires a huge amount of time.
One of the most popular myths about SEO is the myth about the duration of obtaining results. On the Internet, you can often find articles that indicate that to get results from SEO promotion, you will need to wait not a week or a month, but years. We hasten to reassure you, in fact, this is not the case.
In order to get the first results from SEO promotion, you will only need constancy and a little patience. You can achieve significant and noticeable results with the help of SEO in just 4 weeks. On the other hand, if you publish optimized content for one article once a month, it may take you years to get a really noticeable result.
4. The cost of SEO is very high compared to other marketing channels
In fact, this myth has absolutely nothing to do with reality. The fact is that SEO offers a long-lasting effect and permanent results. Using SEO to promote your online store, you can be sure that over time the traffic indicator will increase, as well as the number of conversions. At the same time, improperly optimizing the site or trying to promote with non – unique content-you are unlikely to be able to recoup the money spent.
Any promotion on the Internet requires funds. Depending on what result you want to get, the cost of promotion may vary. The main thing in the question of "expensive” or" inexpensive” is to understand what will be really profitable for your online store – and what will become an excess.
5. It is impossible to launch and promote a new website using SEO
This myth still has something in common with reality, but this part is incredibly small. The fact is that if your competitors ' sites have been around for a long time, have a database of high – quality content, links and customers, then it will be difficult for you to bypass them. Nevertheless, using effective marketing strategies, resorting to optimizing the site and content as often as the strategy requires, you can quickly catch up with your rivals, and even bypass them.
6. Using SEO can harm your resource
This conclusion was born in the minds of marketers at a time when in 2016, sites that were promoted with the help of a huge number of purchased links and non – unique content began to lose their positions sharply. The thing is that the sites that lost their positions were not useful and did not represent any value for users. Nevertheless, due to the huge link mass, they were kept in the leaders of the search results, which is why users had to scroll through the search results until they got to a really useful site.
At the moment, search engines strongly welcome the use of SEO and even increase its importance in ranking issues. It is important for any search engine that the client receives the most high-quality and relevant information, and SEO is just necessary to search for such information in the search engine catalog.
By optimizing your site for all the requirements of the search engine from the point of view of SEO, you will thereby simplify the task for search robots, because they will be able to find your Internet resource much faster than the sites of your competitors.
7. SEO consists only of links
Another popular misconception among users and novice developers. For a long time, the link mass was of great importance for promotion, and could provide the site owner with good traffic and a position in the search results. After Google launched the “Pinguin " filter – the number of sites promoted solely due to the link mass – sharply decreased. Most of these sites were of no value to the user, and therefore the company used filters to deprive the sites of their old positions.
Despite the fact that these events took place quite a long time ago, the opinion that SEO is only an accumulation of link mass is still floating on the Internet.
In fact, SEO boasts a huge list of tools that can affect the success of promoting your Internet resource. Each of the SEO tools has its own efficiency and effectiveness, so you will be able to achieve maximum performance in a short time only if all the available tools are used for their intended purpose and in accordance with the requirements of the search engine.
The listed myths are only a small part of the extensive folklore associated with SEO website promotion. Nevertheless, because of them, a huge number of entrepreneurs refused to promote using SEO, which is why in the future they had to spend large budgets in order to achieve their goals.
When planning promotion using SEO, it is important to remember that its effectiveness directly depends on the quality of your Internet resource. The better the online store was created, the more chances that your promotion will be very successful. But how to create a high-quality turnkey online store in 2021?
Where to order the creation of an online store on a turnkey basis
The development of an online store is a process divided into many stages. In order to develop a turnkey online store and give it prospects in promotion – it is important that the development itself is handled exclusively by professionals in their field.
If you are planning to order the creation of an online store, but still have doubts about which company to contact – order the development of an online store from the Glyanec web studio. Our company has been creating turnkey online stores and corporate websites for more than 13 years. Our clients include leading Ukrainian companies in various industries. The Glyanec team is highly qualified specialists who are able to create a website for you not only taking into account the modern requirements of search engines, but also taking into account your personal preferences.
Enlist the support of the best web studio in Ukraine and launch an online store of the highest level, together with Glyanec.