It is imperative that the site is properly optimized for search engines; otherwise, users will not be able to find the site. In addition, in order to overcome competition on the Internet, a website should be user-friendly, simple and intuitive.
But quite often in the process of creating a website, business owners are so focused on properly designing and content that they often forget about the most fundamental element that provides more website traffic — speed. This is where the optimization of site performance begins.
In general, the more HTTP requests your website receives, the slower it will load. The browser is limited to opening a certain number of simultaneous connections to one host. To avoid this, you need to reduce the number of individual page elements by using resource consolidation so that smaller files, such as images, can be combined into one file. This helps reduce HTTP requests as well as the number of loops required to load a web page.
You need to make sure that the maximum latency for loading your website is less than 3 seconds. If the web page is slower, users simply will not want to wait and click on another line in the search engine. That is why it is very important to take measures to optimize the images found on your site. In most cases, the website loads slowly because it takes a long time to load images, which negatively affects the user experience.
Of course, the high quality of the images on your website is also crucial, as it helps to get people's attention. But you need to optimize the images so that they do not take a lot of time when loading.
CDN (Content Delivery Network) helps transfer static files to a server that is next to users. This helps load web pages faster. If you have a large website, CDN is suitable for optimizing performance and speed. Currently, more and more websites are using CDN to increase the speed of their site and provide users with more convenient work.
Here are some of the methods that professional website optimization service providers use. However, not all tactics may be applicable to your site, and therefore you need to arrange a consultation with a well-known company. After a thorough audit, SEO professionals will be able to tell you about methods that will help your website thrive in an online environment.