UX / UI design problems and methods for solving them: How to create a user-friendly and intuitive website
UX / UI design is an integral part of creating high-quality commercial resources and applications that can solve the problems of your potential customers. With these tools, you can develop a website that will not cause trouble to your customers, but on the contrary, will make their user experience more comfortable and pleasant. But just like in any web resource development process, creating UX/UI designs has its pitfalls and problems. Faced with them, you can deprive your Internet resource of any prospects, while spending a decent amount of time creating it. In this article, you can learn about the most common problems with UX / UI, and how to solve them. We will also look at improving the effectiveness of these methods and how to make your site more attractive to users, let's get started!
UX / UI design problems and methods for solving them: How to correct mistakes and create an attractive website
UX / UI design, these are tools that can help you during the development of a web resource. The main goal of these tools is to develop a structure and design that will be able to get the most positive response from users. Some creators do not use these tools when creating online stores and corporate web resources. They are really not mandatory, but the rejection of them can cause low traffic to your resource and unsatisfactory performance.
The reason for such results may be hidden in the structure of your site, which you have not tested for usability, or the design of the pages of your resource, which do not cause any emotions other than “close them as soon as possible”. In order to avoid such situations and spend your time on the site realizing that it will receive a positive rating from users, UX/UI is used. Despite all the possibilities of these tools in the wrong hands, they can create even more problems than they were before using them. Therefore, we recommend that you carefully consider the issue of creating a UX design for the structure of your resource and then creating a UI design. Otherwise, you run the risk of encountering a number of problems, the solution of which we will discuss later.
Creating a website is not an easy task. To do this, you need certain knowledge and skills that are unlikely to be found in ordinary users. If your business needs a website, but you have never dealt with development, order its creation from professionals. Web studio Glyanec has been creating websites for 12 years and during this time the studio team has created more than a thousand Internet resources. By ordering the creation of a website from the specialists of the Glyanec design studio, you can be sure of the highest quality of the product you receive as a result. You can order the creation of a website or the development of an online store by visiting the “company services " tab located in the site menu.
Let's look at the main problems that creators face when creating a website using UX / UI, as well as methods for solving them. The most common errors during site development using UI / UX are as follows:
Excessive complexity
This problem is often faced by entrepreneurs who create a website for their business for the first time. The essence of this problem lies in the desire of the creator to add the maximum number of complex animations, innovative menus and active buttons, which, according to the developer, should “fall in love with the user at first sight”. Unfortunately, the reality is usually very far from expectations. A resource that is oversaturated with a variety of animations and equipped with a complex ornate structure is unlikely to interest anyone. Most often, users visiting sites just want to solve their problem. They are not interested in the fact that you spent several days on animation, which also works “in the last breath". If the user does not find a solution to their problem on your site within one minute, the resource will automatically lose any value for them, which means that you will not wait for the target action.
In order to avoid this problem, you should look at things a little easier and often ask the question “why did the user come to the site?”. The main task of your resource, whether it is commercial or news, is to solve the user's problem in the shortest possible time and with minimal effort for the user. If in order to get to the desired tab, the user needs to go through a long chain of actions and clicks, wandering through the ”web maze" created by you — your site certainly does not boast of sales.
Web resources designed to solve the problem of users should be as simple and intuitive as possible, while having their own certain elegance and sense of taste. At the development stage, it is important that you pay attention to the intuitiveness and speed of your resource. The user should receive an answer to their question or an opportunity to solve a problem in a few clicks, thanks to which they visited your site. Therefore, when creating a website, take into account not only the visual beauty, but also the ease of use of your site.
Lack of focus on the target action
This is one of the most common problems encountered among web resources. It consists in the fact that getting to your site, the user simply does not understand what exactly is needed from him. Because of this, the conversion rate on the resource does not move. This problem arises together with the resource, because when developing the structure and design of the site, your first goal is to lead the user to the right page and achieve the right actions. To do this, you can use a lot of methods, starting from the usual outgoing banner and ending with buttons that respond to user actions, but do not disappear until the user goes to the page you need.
This method of attracting attention has a number of disadvantages, such as irritation from users and the problem of implementation on mobile devices. The problem of implementation on mobile devices is explained by the small screen size and aspect ratio, which should be taken into account when developing an adapted version of the site.
Experts recommend not to use such buttons, because there are many other ways to inform the buyer about a favorable offer, or to tell the user about your services in a native form. If you do everything correctly and can stick to the golden mean between attracting the user and pushing him to commit the target action — your business is likely to succeed.
In order to bring the user to the page you need in a less intrusive form, you can use linking. All content on your site can be concentrated on one or more pages. These can be pages with a list of your services or products that you are most interested in selling. This method does not cause irritation on the part of the user and at the same time unobtrusively pushes him to the target action. By properly configuring the content on the site and offering customers favorable terms, you can not only influence the conversion rates on the site, but also increase the profit of your business by paying more attention to this aspect of site development.
"New page — new site”
This problem is even more common than others. It consists in the fact that when you go from one page of your site to another, the user seems to be on a new site, with a different design, content and menu. This situation negatively affects the user's experience, as it is in their best interests to get the desired result as quickly as possible and solve their problem, and changes to the interface and design only distract them.
In order to achieve maximum comfort from using your site for potential buyers, you should maintain the same style on all pages of the site. Thus, the user's attention will not be scattered around the page in an attempt to understand where the desired function is, but will be focused on making a decision about ordering a service or buying a product.
“One format — one solution”
This problem is also often found on the Internet. Its essence is that an entrepreneur creating a website focuses on color reproduction and the size of his monitor forgets that his site will be used on different devices, with different color reproduction and image quality. So, for example, you can often find black color, which turns into blue on low-quality monitors, and vice versa.
Creating site always think ahead, it will help you avoid dozens of different edits. If you are not ready to spend your personal time to understand the issue and engage in development-just order the creation of a website in the web studio Glyanec. You can find out the details of all the services and ask questions to the specialist using the contacts tab and the information that is posted there. Also at your service there is an online chat where you can ask all questions to the manager of the company Glyanec.
No animation on the site
Animated tabs and banners have a very positive effect on the customer's opinion about your resource. Animation and a pop-up menu, as well as the site style corresponding to the banners and a single color scheme will help your resource become more popular and popular. The user, getting to your site, and not yet knowing what your full list of services is, will definitely get aesthetic pleasure from beautiful animations while searching for the tab he needs. Thus, you can easily achieve greater loyalty from potential customers, and this is extremely important for running a successful business.
It is the loyalty of users and their interest in your services that can bring you an excellent profit. To do this, it is necessary that everything on the site is done at the highest level and the consumer does not have any problems while using your web resource.
The pursuit of uniqueness
In order for a website to rank better in the search engine, creators often resort to using unique images for tabs and menu items. As a rule, this does not cause any special problems, but only if all the icons on your site are signed or their appearance fully corresponds to the content.
Such a need is associated with the variety of variations of meanings inherent in one picture and how the user will understand it. If you use unique images on the site or illustrations to display items in the site menu, add a text description. So you will be able to use another segment of your target audience, and this can have a positive impact not only on the performance of your site, but also on the profitability of your business as a whole.
In order to create a website design in three clicks, you only need to order the creation of the design from the specialists of the Glyanec web studio. The designers of the studio will develop a unique design for your site, which in addition will also be intuitive. By ordering the creation of a design from the Glyanec team, you can not only save time, but also get a website that meets all modern trends and at the same time created according to all your wishes.
Wrong landmarks
Creating a website is a meticulous process that requires not only certain skills, but also an understanding of what your potential client wants from the resource. You can often find sites where this rule is forgotten, and as a result, the design of such resources may not meet the needs and wishes of your target audience. In order to avoid criticism and at the same time please all the representatives of your target audience, you need to research what interests your target audience, what colors and structures are relevant at the moment, and what design of the site will cause more positive responses. It usually takes about a month to conduct such research, which is an exorbitant amount, especially if the business is already running. That is why if you do not want to waste your personal time, we recommend that you contact specialists.
UX / UI design: How to create a website with your own hands
UX / UX design is a tool that can bring your business a solid profit, if handled correctly. Creating the structure and design of the site, you should focus as much as possible on the process and simultaneously get acquainted with the trends of the current year, because this is the only way you can interest users and attract them to your site. Among other things, be completely honest with yourself, and do not experiment with your abilities if you have never created web resources. If your business needs a website, but you have never developed anything like this — order the creation of a website from the Glyanec web studio. The studio's specialists will make sure that your site meets all the trends of the year, while being intuitive and attractive.
In addition, you can also order the creation of contextual advertising for your site from the specialists of the Glyanec design studio. In this way, you can expand your customer base and target audience, and this in turn can significantly affect your profits. If you want to create a successful business on the Internet and are now looking for a website development studio-contact the company Glyanec. You can find out the answers to all questions related to creating websites and designing contextual advertising by contacting the studio manager using the phone from the “contacts" tab, or by using an online chat located on all pages of the site. Create a successful online store together with the Glyanec team.
