Features of contextual advertising development: How to create an online store

Trade in different niches, thousands of clients around the world and of course dozens of companies offering you cooperation. This is not a dream, it is a reality that you can provide the launch of a successful online store.
But what is the success of an online store? How to attract more customers to your resource?

One of the most effective tools in the promotion of Internet resources can be called contextual advertising. It is divided into several subspecies, but the plan for creating each individual type differs only in a few details, while the structure itself remains unchanged. In this article, we will step by step analyze the creation of contextual advertising for an online store, consider all the nuances in the development, and also tell you how to achieve more effective promotion by creating an advertising campaign, let's get started!

Contextual advertising and its creation: How to start website promotion

Attracting customers to an online resource is the main task of the site owner. Depending on how many potential customers will visit your online store, the number of confirmed transactions will also depend on which your final profit is made up.
In order for your online store to develop, attract new customers and attract representatives of large companies, you need to use all available tools and tools to achieve your goal. The first thing you need to do is to optimize the created online store in accordance with the requirements of the search engine.

SEO-optimization is the first method of promotion that you can launch at the stage of creating an online store. In order for optimization to bear fruit, you should think about its launch in advance, and start it at the stage of developing the structure. This way you will avoid the need to interfere with the structure of the created online store in the future.
In addition to optimizing the structure, you will also have to develop relevant content and create a website design that will meet the trends in the design of Internet resources. All optimization actions are aimed at attracting the attention of search algorithms and maximum comfort for users. They can significantly affect the site's performance.

High-quality optimization of the created online store is a work for the future. It is not able to provide quick results. However, the better your resource is optimized, the more likely it is that the user will still visit your online store and order the product that he was interested in.
After the creation of the online store is completed, and all the work on the content and optimization of the site is completed, it is time for contextual advertising.
Unlike optimization, the launch of contextual advertising may not be tied to the beginning or end of the creation of an Internet resource. However, the information that will be used in the development of advertising is also used in the optimization of the site, and a long break between optimization and the launch of advertising can lead to a loss of relevance of the selected keywords and other data. As for the quality of contextual advertising, all the information that will be used in it must be reliable.
The use of false information and negative keywords can lead to false results, where the indicators of the created online store will grow not because of the popularity of the resource among interested customers, but because of random transitions of users who are not related to your target audience.

Next, we will look in detail at the stages of creating a contextual advertising campaign, so that you can get acquainted with the actions that you will need to do yourself in the future.
If you do not plan to develop a contextual advertising campaign with your own hands, but want to order the creation of advertising from specialists-contact the team of the web studio Gloss and get an effective tool for website promotion within a few days. Fill out the application form by visiting the corresponding page using the menu. Immediately after processing it, our representative will contact you to discuss the details and nuances of the development.
Get a high-quality promotion tool by ordering the creation of a web studio Gloss from the market leaders.

Creating a contextual advertising campaign: The stages of development and problems that may arise in the process

Contextual advertising is the most popular tool for attracting new customers and promoting websites, after SEO optimization. The fact is that optimization can give you a noticeable surge of visitors and customers after a while, while contextual advertising begins to attract users and potential customers immediately after launch.
Its effectiveness depends on how meticulously you set it up and how much correct data was used during its creation. In order for the advertising campaign to bring the desired results, you will need to take care of the accuracy of the information. As for the stages of developing a contextual advertising campaign to promote the created online store in 2021, their list is as follows:

1. Analysis of the company's resource and products

At this stage, you need to understand how the company ultimately positions itself and what goals it wants to achieve. If it is an online store or a corporate website, then contextual advertising can be used for several purposes at once, namely:

• Attracting customers

Advertising, whose task will be to attract new customers to the resource, should have in its arsenal favorable offers and pleasant prices. In addition, you need to use the tone code that is best suited for the selected target audience. If you want to create an online store of youth clothing-the use of slang can give you the opportunity to achieve additional loyalty from customers, which of course will affect their decisions. At the same time, if the created online store will represent a brand of classic men's clothing, then the use of slang is unacceptable.
Having tried to develop advertising in the language of the client, you can not only win the favor of the buyer, but also build your brand in the eyes of customers, which in the future may affect the popularity of your Internet resource.

• Product presentation

If your company is engaged in the creation of some products, and wants to launch them on the market-contextual advertising will be an excellent means to achieve this goal. With its help, you can inform a huge number of users whose interests at least slightly coincide with the values, goals and specifics of your company's product. Using such advertising, you can offer your products to thousands of users, which will definitely affect both brand awareness and the popularity of the product itself.

• Call to buy

Such advertising is designed to show how profitable it is to buy a particular product right now. To achieve this goal, it is important that the ads you create fully correspond to reality, because informing the user about the promotion without launching it-you risk customer loyalty, which will be extremely difficult to achieve in the future. Also, the created advertising should be designed so that all the attention of the potential buyer is sharply focused on the product and the benefits of its purchase.
By treating contextual advertising settings with due attention, you can easily motivate potential customers to buy a product, while at the same time promoting the created online store to the top of the search results.

A lot will depend on your chosen goal. Each individual goal needs its own semantic core, its own segmentation of the target audience, and the selection of the appropriate segment. In addition, thanks to the ability to launch several contextual advertising campaigns simultaneously, immediately after creating an online store, you can thoroughly take up its promotion. To do this, you can combine several goals, or create a separate ad campaign for each of them — which will be much more effective than conditional unification.
Once the goal of creating contextual advertising is selected, you can proceed to the next stage, to create a semantic core and select keywords.

2. Development of semantics for the online store and selection of the most relevant keywords

Depending on what the purpose of your contextual advertising is, the segment of the target audience that you are interested in may also change. In order for the development of contextual advertising to eventually bear fruit, by selecting a segment of the target audience, you will need to create the semantic core of the site.
The semantic core of an online store is a list of the most popular search queries related to your products or services. Such a core in the case of an online store can consist of several hundred thousand search queries, from which you will need to select keywords for optimization and ad creation in the future.
The use of keywords in contextual advertising and in the content of the site will allow you to make the pages of the created online store more relevant to the search queries of customers, which means that search algorithms will more often publish the pages of the created online store in the search results.

Promotion to the top of the search results of the system can promise you a rapid increase in traffic and as a result-an increase in profit. To achieve the desired results, you need to thoroughly take up the creation of the semantic core and get rid of the negative words that fall into it.

Negative keywords are words that are indirectly related to the products or topics of your online store, but at the same time belong to another niche or products that you do not sell. The presence of such words, or the use of them to create contextual advertising and optimization can lead to the appearance of inappropriate traffic, which will gradually eat up your advertising budget, while bringing more and more non-interested customers to the site of your online store.
In order to get rid of non — targeted traffic and prevent its occurrence, you need to carefully analyze all search queries in the semantic core of the site and get rid of those that you think can attract interested users.

If you do not have the ability to view hundreds of thousands of requests, or you doubt that you will be able to create high-quality contextual advertising due to a lack of skills and experience — order the creation of advertising from the specialists of the Gloss web studio.
Our marketers will analyze your resource and, based on the data obtained, as well as your own wishes, develop an advertising campaign that can bring you the desired indicators and results. In order to order the creation of an online store, or contextual advertising, for its promotion, you just need to use the data from the contacts tab, or fill out an application on our website, before getting acquainted with all the services of the Gloss web studio. By choosing a service that suits you and filling out an application, you will only have to wait until our managers process it and contact you to clarify all the details of future development.

3. Setting up a contextual advertising campaign

At this stage, you need to turn to the analytics and research of the selected target audience segment. The fact is that the lion's share of your customers may have a lot in common, such as the region, or the time at which they are online. By collecting this data and analyzing it, you can set up your ad campaign as efficiently as possible. The settings you choose will depend on:

• How many potential buyers will be able to get acquainted with the offer
• What percentage of your target audience will respond to your ad
• Will there be non-targeted traffic and in what volumes can it be expected

And much more.

By carefully approaching the issue of setting up a contextual advertising campaign, you can increase its chance of a successful launch, thereby bringing your online store one step closer to the top of search results.
At the same time, an error when setting up a contextual advertising campaign can negate all the prospects of the created online store, which can ultimately lead to the closure of the campaign and losses.
If you have never encountered the creation and configuration of contextual advertising, we recommend that you use the services of marketers from the Gloss web studio. They can help you not only set up, but also create an effective advertising campaign. You can get acquainted with all the company's services by visiting the services tab.

4. Launch of the advertising offer

Depending on how carefully you have approached the analysis of goals, their selection, segmentation of the target audience, collecting the semantic core, and finally-setting up advertising, its further indicators and final success will depend. If you did everything right — the first results will not take long to wait.

It is worth considering that the speed of the appearance of these very results, as well as their impact on the performance of an Internet resource, may differ from niche to niche.
If, after the launch and a long period of time, contextual advertising does not bear fruit, it is likely that a number of errors were made during its launch. In order to understand the situation, you should contact specialists who will analyze the contextual advertising you have launched and read out the list of edits with your permission, they will begin to reconfigure the campaign.

It is worth considering that the Google search engine provides self-learning advertising, so if you stop its functioning for improvements — then all the data and settings that the AI changed in advertising will be erased.

Thus, having a sufficient list of skills and knowledge, you will be able to launch a successful contextual advertising for the created online store.
This process will require time and effort from you, but if you do not have the opportunity to pay due attention to advertising, you can always order its creation from the specialists of the Gloss web studio. In order to launch a successful advertising campaign for the created online store, you just need to leave your application on the site, or contact our representatives for help using the data from the “contacts " tab. You can also use the online chat located on all pages of our website.

Order the creation of an effective advertising campaign for an online store from the specialists of the Gloss web studio, and start promoting your online resource tomorrow!