Creating a corporate website in the niche of selling and renting real estate: How to promote a company's website in the top search results

Creating a corporate website is one of the steps that an entrepreneur has to take on the way to launching his own company. For some, this is just the start of a business, for others it is an attempt to return the company's services to their former relevance. Anyway, creating a website for a company in the real estate niche is a solution designed to give a quick, and most importantly, a positive result.
The sale and rental of real estate is one of the most profitable niches at the moment, and therefore the competition in it is off the scale. In order to cope with hundreds of competitors, the site owner will need to use all available methods and marketing channels.
Marketing channels are channels through which an entrepreneur can introduce potential customers to his company and its services. Each marketing channel has its own strengths and weaknesses – but in the aggregate, each individual marketing channel can benefit your site.
It is worth considering that the effectiveness of each marketing channel varies from your chosen niche, and therefore, to get a noticeable result, you should use the most effective marketing channels in your niche.
Starting the development of a corporate website, you need to come up with a plan, moving along which your site will be able to reach the top of the search results in the near future. By starting to create a plan at the site development stage, you can save your time in the future and immediately after the site is published, you can start effective promotion. But which marketing channels should you pay attention to first? How to promote the company's corporate website in 2021 and reach the top of the search results in the niche of selling and renting real estate? We will talk about this further, let's start!

Development of a corporate website and the main aspects that a businessman should pay attention to

If you are planning to launch your company in the real estate niche – you should prepare yourself properly. Due to the popularity and demand for this niche, as well as the incredible income that companies receive working with real estate, competition in the niche reaches huge proportions. Because of this, you are unlikely to get into the top 1 - search results for a week.
Nevertheless, using the appropriate marketing channels correctly – you will be able to take your place in this niche and gradually rise higher and higher.
In order to work with marketing channels to bear fruit and they were as effective as possible – first of all, you should pay attention to the development of the site.
In the field of providing services for the selection of apartments or their sale, the main parameter is the user's loyalty. There are various methods to achieve customer loyalty, but the main ones should be included in the plan for creating a corporate website. The aspects that can make a site visitor your client include:

1. Clear structure

When visiting the website of a real estate company, the user is usually quite heated. He plans to spend a large amount of money, and therefore even the slightest lack of intuitiveness in the structure or a long search for the necessary page can make him lose his temper. The result of such a visit will be not only a client who is lost at the moment, who, after experiencing emotions, is unlikely to ever turn to your company again – that is why it is necessary to provide him with maximum comfort.
In order for the user experience on your site to reach a good level – when launching the creation of a corporate website, it is worth considering the structure in advance.
In accordance with the current trends, the structure of your site should be as simple as possible, the emphasis should be placed only on the most necessary pages – and it is better to abandon the secondary ones altogether.
Thus, when developing the company's website, you will be able to avoid confusion. In addition, the fewer pages on your site – the cheaper and easier it will be to optimize them in the future.

2. Thematic design

When visiting the website of a real estate company, the client wants to either get acquainted with the prices for the services of the organization – or order a specific service. In matters of choosing a company, anything can become a decisive aspect for the client, and therefore it is better to take care of everything in advance.
The design of your website should correspond to the subject and niche of the business, as well as predispose the client to the fact that very soon he will be able to find himself in his own, beautiful housing.
In order to create the right atmosphere, you can use a dynamic background in combination with a minimalistic design. Thus, the client will initially notice the beautiful views of Manhattan or Paris-in the background, and having imbued with the idea and call to action on the page, he will go to arrange the service he needs.
It is worth considering that the situation described in ideal conditions and 100% efficiency of such a solution is not worth waiting for, but this approach will definitely be able to bear fruit, especially if your client is still in doubt about ordering the service.
Also, you should not pile up a huge number of various forms, tables, widgets and other elements on the main and other pages of your site. Given the niche, the main page should contain only the basic elements that the client needs for effective interaction with your resource.
When launching the creation of a corporate website for a real estate company, pay attention to the fact that the simpler the structure of your site is, the better the user experience will be. This is because a person visiting your site is already nervous, and the task of your site and its design is to calm him down, show that everything complicated is simple, and in the end – offer your services. Working according to this model, you will be able to achieve not only a good turnover of services, but also customer loyalty – which is the fundamental basis for effective business in this niche.

3. Convenient filters and categories

After getting acquainted with the main page of your site, the user, imbued with the idea of buying a living space, will go to the catalog of services or offers. This catalog should be given no less attention than the main page of the corporate website.
By going to the catalog of the corporate website, the user must understand how to find the necessary service, or enter the requirements for the real estate that he is looking for.
To do this, you should use competent filters and a category system that will allow the user to find what he is looking for in the shortest possible time.

In this list, we have not listed all the aspects that can influence the client's decision, in fact, there are hundreds of them. Despite this, using these aspects correctly, you will be able to launch a high-quality website that can bring not only benefits to customers, but also profit to your organization.
It should be noted that each of these points has its own characteristics, and depending on how you see the site, the landmarks in these points may change. Therefore, when creating a corporate website, you should be guided by one unchangeable parameter – user convenience.
When ordering a corporate website from specialists, first consult with them, find out what services the company can provide and whether you can combine the development, creation and promotion of your company's website in this organization. If there is no such possibility – it makes sense to contact a studio that provides a full range of services. Such a studio is the Gloss web studio.
The Gloss company is a team of specialists who have been creating the best websites in Ukraine for 12 years. Our clients are organizations leading in various niches – and the range of our services extends to all aspects of Internet marketing.
SEO specialists of the Gloss web studio can create a corporate website for you for any niche, including real estate. In addition, we also provide optimization and promotion services – which means you will not have to waste time searching for other companies.
Order the creation of a turnkey corporate website from the specialists of the Gloss web studio by submitting an application on our website or by contacting the company's representatives by phone-published on the website.
As soon as your application is processed by our specialists, our manager will contact you to clarify the details and deadlines for completing the work.

A corporate website has been created, but what's next? How to bring traffic to the resource and what marketing channels should be used for this? We will talk about this further.

Marketing channels for corporate website promotion: Local SEO optimization

There are many marketing channels that can bring results and help entrepreneurs bring their website to the top of search results. As a rule, the duration of the promotion process from the start to the result is determined by how effectively each marketing channel is used, and how much competition there is in the niche of the site.
In the case of creating a corporate website for a real estate company, one of the most progressive and effective methods of promotion is local search engine optimization.
Despite the fact that local SEO has long been used in a variety of niches – the peak of popularity of this method fell on 2019-2020, during the outbreak of the epidemic and a complete lockdown. Due to the fact that consumers were deprived of the opportunity to interact with companies from other cities, and some areas were completely closed to visitors – users had no choice but to look for companies near them.
As well as the remote format of work-cooperation with local companies quickly gained momentum, and together with the fact that the client believes more in the company – whose representative he sees – such organizations have sharply become in incredible demand.
SEO specialists of the Gloss web studio can create a corporate website for you for any niche, including real estate. In addition, we also provide optimization and promotion services – which means you will not have to waste time searching for other companies.
Order the creation of a turnkey corporate website from the specialists of the Gloss web studio by submitting an application on our website or by contacting the company's representatives by phone-published on the website.
As soon as your application is processed by our specialists, our manager will contact you to clarify the details and deadlines for completing the work.

A corporate website has been created, but what's next? How to bring traffic to the resource and what marketing channels should be used for this? We will talk about this further.

Marketing channels for corporate website promotion: Local SEO optimization

There are many marketing channels that can bring results and help entrepreneurs bring their website to the top of search results. As a rule, the duration of the promotion process from the start to the result is determined by how effectively each marketing channel is used, and how much competition there is in the niche of the site.
In the case of creating a corporate website for a real estate company, one of the most progressive and effective methods of promotion is local search engine optimization.
Despite the fact that local SEO has long been used in a variety of niches – the peak of popularity of this method fell on 2019-2020, during the outbreak of the epidemic and a complete lockdown. Due to the fact that consumers were deprived of the opportunity to interact with companies from other cities, and some areas were completely closed to visitors – users had no choice but to look for companies near them.
As well as the remote format of work-cooperation with local companies quickly gained momentum, and together with the fact that the client believes more in the company – whose representative he sees – such organizations have sharply become in incredible demand.
Thanks to competent local optimization, the sites of local companies began to appear more and more often on the screens of potential customers, thanks to which the number of services and goods sold by such organizations began to increase. But what does local optimization consist of? What actions should an entrepreneur take when creating a corporate website or ordering it turnkey to achieve success?

The subtleties of local SEO optimization: How to attract customers to the site

Like any marketing channel, local optimization boasts an enviable number of tools for influencing customers. Thanks to the competent use of all tools, an entrepreneur can achieve interest from potential customers in the shortest possible time, which in the future can affect both the popularity of the company and its income.
In order to make full use of the available tools, you first need to learn more about them.
The tools of local search engine optimization include:

1. Link Building

The use of a reference mass is far from new in the field of promoting Internet resources, nevertheless, it is one of the most effective tools in local optimization.
Often, sites that are promoted with the help of link building and trust articles use absolutely any links, without paying attention to either the quality of the site where they are placed or their effectiveness. This is a fundamentally wrong decision, because the use of low-quality link mass can not only not give results, but also bring your site under one of the filters of the search engine in which you are promoted.
When choosing links for your site, an entrepreneur should focus on those sites and links that are located as close as possible to the area of local promotion.
It is equally important that the site that links to you is associated with your organization or works in the same niche with you. Thus, the links you have purchased will be as relevant as possible in relation to the interest of your customers, which means that the percentage of useful traffic on your site will begin to grow. Finally, using high-quality links will help you build the company's image. Having created a good image around your organization and cooperating exclusively with a high-quality link provider – your corporate website will quickly begin to receive the desired traffic, and the percentage of non-target audience will gradually decrease.

2. Social networks and local promotion

The phenomenon of social networks and their appearance on the market of marketing channels was only a matter of time. Due to the rapidly developing popularity and the fact that the lion's share of users spends a lot of time on social networks, they have become an excellent platform for promoting Internet resources.
Using your corporate account correctly and attracting users with relevant advertising, you can significantly increase the number of people who want to cooperate with you and order services from you.
In order for local promotion to bear fruit – you should not only add the geolocation of your company, but also buy advertising from local popular accounts. This way you will be able to increase the coverage of your publications, as well as attract as many users as possible, and as a result, the percentage of interested audience that will follow the link in your profile to the company's website will begin to increase.

3. Use relevant content and local keywords

Content is one of the most important elements and tools of promotion these days, the more relevant content your resource provides – the more often it flashes in the search results, and the higher your site will rise in the search results.
The use of high-quality content is the basis for promotion through search engine optimization, and the use of keywords in this content can allow you to take top positions in search results. To achieve such a result, in accordance with the information published by Google, you will need to make a special emphasis on expertise when creating content. The more useful the published content is for customers – the higher the probability that the user will think about working with you and place an order for services.
At the same time, using local key queries will allow you to use that part of the target audience – that is located near you.
Users rarely trust companies that are at a distance from them, and therefore the opportunity to personally visit your office can become the last argument for the client in favor of cooperation with your company.
The success of your Internet resource depends on how high – quality and relevant the content will be. Therefore, when launching a corporate website in the real estate sector, or any other field, take care in advance of the semantic core, structure, design and selection of marketing channels that you will use primarily.

How to solve all the problems and create a successful Internet resource

Creating a corporate website is a process during which an entrepreneur needs not only to look for solutions to problems on the website, but also to prepare everything in parallel for the start of the business itself. To avoid mistakes due to overload and to cope with everything on time – you should think about cooperation with leading companies in this niche.
Having ordered the creation of a corporate website from the specialists of the Gloss web studio, you will not be able to worry about your future resource. Our team has been developing Internet resources for leading companies in various niches for more than 12 years. During this time, more than a thousand works have gathered in our portfolio, each of which you can get acquainted with by visiting the corresponding page through the Gloss website menu.
If you are interested in the details of the development and would like to learn more, please contact our specialists at the phone number indicated on the company's website. You can also contact us via e-mail or via an online chat posted on all pages of the Gloss web studio website.
Order the creation of a corporate website from the specialists of the Gloss web studio – and start your business with an impeccable resource – tomorrow!